3D WORLD CUP 2010

Alright, maybe there is a reason to consider buying 3D TV apart from just 3D movies. Discovery Channel will also go 3D with Sony and IMAX to deliver the service in 2011.

Updated: January 5, 2010, 12:59 PM ET
ESPN 3D to show soccer, football, more
ESPN.com

Sports broadcasting will enter a new dimension in 2010 ... the third dimension, as ESPN will unveil the industry's first 3-D network.

ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico, ESPN and ABC Sports president George Bodenheimer announced.

Other events to be produced in 3-D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games. Additional events will be announced at a later date.

"ESPN's commitment to 3-D is a win for fans and our business partners," Bodenheimer said in a statement. "ESPN 3D marries great content with new technology to enhance the fan's viewing experience and puts ESPN at the forefront of the next big advance for TV viewing."

ESPN has been testing ESPN 3D for more than two years, even showing a USC-Ohio State college football game in select theaters and to 6,000 fans at the Galen Center on USC's campus.

"This is a turning point for 3-D," Consumer Electronics Association CEO Gary Shapiro told USA Today.