Tuesday, May 19, 2009

created by our fans | voted by our fans
a logo project by Goal

Creative brief


http://www.goal.com | Goal.com is the largest Football Community in the World.

A New-Media Company that provides International Football news, commentary, and entertainment through both internet and mobile platforms, Goal.com has more than 500 contributors in 50 countries producing content in 17 languages. This unparalleled global reach and in-depth coverage of the World's most popular game attracts more than 10 million passionate football enthusiasts from more than 220 countries.

The mission of Goal.com is to connect the World of Football. We may believe in different tactics and call the game by different names - football, soccer, futbol, calcio, futebol, podosphairo - but our passion unites us in unprecedented ways. Goal.com looks to give fans the opportunity to get to know each other, from across the street or across the ocean, and celebrate their mutual devotion to the world's game.


A logo is the symbolic expression of a company: its values, its vision, its goals.

Our values, vision, and goals are focused on our users, our fans. Therefore, we thought, shouldn’t our fans have a say in our logo?

Of course, you should. So rather than creating our new logo in-house, we have decided to ask you, our fans, the very soul of Goal.com, to help us design a logo that best represents Goal.com.

It must be aesthetically pleasing, unique, and expressive of this exciting age of New Media we are all living in. Distinct, legible, easily recognizable and identifiable, compact, it must be adaptable to different sizes and colors - instantly readable on business cards and stadium banners alike.

But most important, it must represent Goal.com’s global culture and our mission to unite the World through Football.

After the end of the submission period, Goal.com will choose the finalists.

Then we will display the final submissions on Goal.com so that you, our fans, can vote for your favorite design. The voting period will last for 15 days, and the winning design will become Goal.com’s new logo.

* Voting will count for a large percentage of the score, however, Goal.com reserves the right to make the final decision. The winning logo may be altered or serve as the inspiration for the actual Goal.com logo.

Boost your creativity and submit your idea here for your chance to win:

1st: $2,500
+ 20 Secondary prizes: $100 gift certificate at Goal.com Shop

So tickle your imagination and… dominate the competition


If you've got the design skills and tools, this is your chance to shine!

If not, don't despair. You don’t need to be a professional designer to have a great idea!

Although many graphic designers today use computer software, some of the best designs are done by hand. You might sketch your design with a pencil or perhaps you would like to paint your idea on a canvas. Or maybe you like to work in crayons! It can be anything. To submit a hand-crafted design, simply take a photo of it or scan it, and then submit it.

Or, if you want to use computer software, the following powerful and easy-to-use logo-makers can help you design professional logos. They have intuitive, user-friendly interfaces that require no previous graphic design training. Plus, they contain libraries of designs and logo objects that you can use and customize. Please keep in mind that these are only suggestions and that Goal.com is not affiliated with these programs and does not provide any type of support for using them. Be sure to refer to each program’s system requirements to make certain they are compatible with your computer and install them at your own discretion.

http://gimp-win.sourceforge.net/ (WINDOWS- windows 2000 SP4, Windows XP SP2 or newer to run)
http://gimp.lisanet.de/Website/Download.html (MAC- OS X Leopard,Tiger)

(32-bit MS Windows NT/2000/XP, All POSIX Linux/BSD/UNIX-like OSes, Linux, OS X)

(Windows Vista® 32-bit or 64-bit editions or Windows® XP with Service Pack 2 or later)

(Windows 98, Windows Millenium, Windows 2000, Windows XP, Windows Vista 32-bit)

And if you don’t feel like an artist you can always be one of our judges!

Good Luck! Goal.com


a) Every logo must have the name Goal.com either as:
- the name and a symbol
- the name as a symbol

b) Every submission can include two versions, one with our tagline SCORE TO LIVE, and one without the tagline.

c) Optional: We would like to see how the logo work in both horizontal and vertical perspectives.


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